The Icelandic word Ást simply means love. We think this sentiment expresses the most heartfelt emotions – affection, devotion and passion.

• Pendant and chain are rhodium coated .925 sterling silver, chain is ~18" in length

Alrún Nordic Jewelry is a small family company based in Reykjavík, Iceland. Since 1999, we have been creating original bindrune jewelry that is rooted in a heritage of Nordic art more than a thousand years old. Our designs are based on twelve inspirational Icelandic words, with each letter of the chosen word represented by a corresponding runic letter. To bind the rune, we overlap the runic letters along a single central stave.

Bindrunes were used to cast magic spells, conceal secrets, and to create powerful personal amulets. They were also common in more mundane aspects of everyday life and were used as brands for livestock, signs of ownership, and were a method of relaying messages. The ancient Norse believed that a bindrune could intensify the meaning of a personal message and invoke its power in their lives.

Alrún Nordic Jewelry signifies dreams and aspirations, so choose the piece that speaks to you – discover connections to the past, and share something unique about yourself!